The role of portrait in Iranian cinema posters design

One of the strongest methods used in sending messages in advertisement is to apply a portrait in graphic design, especially when we are addressing a large crowd of ordinary people.Since any advertisement is done thoughtfully and with a certain goal in mind, the portrait can be considered as an element in advertising.The art of graphic is known as a means of communication and media for a long time and its strong capabilities and effectiveness are globally recognized on issues, namely social, cultural, political and economic, etc. The art of portrait can be used as a cultural symbol in advertisin

Exploring the Role of Productive Audiences in Promoting Intercultural Understanding: A Study of Chinese YouTube Influencer Liziqi's Channel

This exploratory study on YouTube videos investigates the role of Chinese YouTube channels created by influential individuals in facilitating intercultural communication and understanding. Specifically, it explores how YouTube viewers respond, interact, and express their views on Chinese culture. The nature of audience engagement with intercultural communication was explored through the lens of creative textual engagement using a qualitative research approach and textual analysis of five hundred video comments on one of the most subscribed Chinese YouTube channel (i.e., Liziqi). Audience's interpretation goes through a logic of consumption from cognition to emotion to attitudinal change and behavioural intention; the process by an audience promotes intercultural understanding and acquires an identity. Additionally, the interactive relationship between the text and the audience is reciprocal and democratic. Audiences can incorporate and form interpretive communities, regardless of their cultural composition, and cooperate to produce a common meaning regardless of varying interpretations. This study contributes to extending the concept of Fiske's productive audience to intercultural communication and broadens the path for an audience to negotiate and understand Chinese culture

The Spectrum of Han: Cultural Psychology in Korean National Cinema

Over the past three decades, Korean cinema has garnered increasing acclaim both domestically and globally and solidified its unique standing in the realm of filmmaking. This article delves into the intricacies of han, a cultural psychological Korean element that has significantly influenced Korean cinema. Han encompasses a distinct collective cultural psychology characterized by lingering resentment, pain, sadness, and anger. The persistent thematic exploration of han and societal darkness has played a pivotal role in shaping the trajectory of Korean national cinema. Korean national cinema is distinguished by its foundational core of collective trauma, exposing societal darkness, and expressing han in response to societal darkness. This article summarizes the significant implications of Korean national cinema’s depiction of societal darkness from the perspectives of promoting societal progress and safeguarding the Korean domestic film market. The analysis further examines how Korean national cinema strategically employs plot, theme, and ending to construct a logical progression that articulates and intensifies han towards societal darkness. Ultimately, this paper advocates for the vigilance of Korean national cinema against cultural discounts in its proactive overseas promotion

Examining the impact of using social networks on political knowledge and political attitude by Iranian university students

Social Network Sites (SNSs) play key role to raise individuals’ awareness in terms of political issues around the world. Young generation particularly university students utilize social networks for political activism and discussion. The present study investigates the effect of social network on political knowledge and attitude of Iranian university students. Mixed- method design was employed to collect quantitative data through a questionnaire followed by an emailed interview with Iranian media experts. The sample size in the study consisted of 382 Iranian students and 12 media experts. The findings of the current study showed that there is generally a direct and positive relation between the level of use of social networks and political knowledge, and attitude. Moreover, the results revealed that using social network sites have a significant positive effect on student’s level of political knowledge and political knowledge mediates the positive effect of social network use by Iranian university students on their political behavior. The results of interview corroborate that easy access to modern information sources has increased political knowledge of the students. The results also implied the necessity of deploying an intelligent filtering rather than indiscriminate blocking of the social network websites

Digitising newspaper content in Indonesia: the challenge of enforcing the culture of immediacy

This research is aimed at examining how the culture of immediacy is implemented in a newspaper undergoing digital transformation. This paper is written based on the case of Harian Kompas, the most influential newspaper in Indonesia, that just officially launched its paywall-based digital site, kompas.id as an alternative platform. Within this context, the daily implemented the digital-first strategy to put the priority of rapid digital news production prior to its slow-pace print edition. Through ethnography fieldwork in the daily’s newsroom, relying on in-depth interviews and participant observations, the study highlights a notion that the culture of immediacy is not easy to implement. The challenge rests on the fact that it is not only contradictory to the common rhythm of rigid newspaper work-flow and deadline among reporters and editors, but further it is considered harmful to the daily’s prescribed core value of comprehensive journalism originated from its editorial philosophy as well as journalism credo of being credible. It is within the constant negotiations among all the newsroom’s actors, the culture of immediacy remains to be a contesting value that should be carried out by the daily as a way to excrete the old habit of print deadline while the digital-first transformation is still taking shape

The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial

The purpose of advertising is to effectively promote items or services so that people will buy them. Repetition of viewing to the advertisement for the desired product strengthens purchasing habits. However, advertisements frequently contain sexual and objectification of women. This study aims to analyse the ethical decision-making that occurs due to the information presented using the micro and macro text of beauty product commercials. Thus, this study employs a social semiotics model to comprehend emotional strategies and contentious images by examining the process, effects, and consequence of ethical judgment; they function as mechanisms for propagating specific social culture and ethical values. Despite several past research studies attempting to discover beauty products' ideology using social semiotic analysis, no significant progress has been made to explore the studies on local beauty products. Therefore, a semiotic analysis will be used to obtain the data, as it is the most effective way of comprehending how meaning is produced in text. This research exclusively focuses on how Deeja Cosmetic advertisements employ female portrayal and the specific creative strategies the advertisers utilise to persuade and control their customers. From the analysis, women were presented inferiorly relative to their personalities and roles. At the same time, the findings indicate advertisers portray women as an object of desire to persuade the audience for the brand recall

Diversity of News Sources in Climate Change Reporting in Pakistani Press

This study examines the diversity of news sources in climate change reporting in the Pakistani press. A longitudinal quantitative content analysis of climate change reporting of five significant climate change-related events such as Earth Summit ((1992), Rio de Janeiro, Kyoto Protocol (1997), Ratification of Kyoto Protocol Globally (2005), COP15 (2009) Copenhagen and COP21 (2015) Paris is conducted. The samples were selected through systematic random sampling technique by choosing every alternate day of newspapers’ publications. A total of 1498 diverse news sources were found in 324 climate change-related stories during the five events mentioned above. The findings of this study revealed that elite sources dominated the marginalized sources collectively in coverage of the three newspapers during the five events. However, the climate change-related event/ incidents represented highly in the reporting of Pakistani press. Further, a thin proportion of mentions of media-related sources such as News agencies and Journalists also found. Thus, this study recommends that similar studies should be conducted on news content of other soft and hard issues in Pakistani press to examine the diversity of sources

Unveiling the Influence of TikTok Dependency on University Students’ Post-COVID-19 Health Protective Behavior

In the post-COVID-19 era, Chinese university students have become more reliant on TikTok for health information, which has shaped their health-related behavior. In order to investigate how university students’ reliance on health information on TikTok influenced their health protective behaviors in response to COVID-19, a survey questionnaire was designed to measure the following four constructs: TikTok dependency, health information seeking, TikTok trust, and health Protective behavior. A total of 426 respondents in China participated in the survey and the data was analyzed through structural equation modeling (SEM). The findings indicate that respondents who have higher TikTok dependency tend to have higher post-COVID-19 health protective behavior. Study results also found that health information seeking and TikTok trust partially mediate the relationship between TikTok dependency and post-COVID-19 health protective behavior separately. To conclude, the results highlight the important role of TikTok as a social media platform for university students’ post-COVID-19 health protective behavior in Wuhan of China

Analisis formalistik dalam kartun politik Zunar

Kartun dan politik sering menjadi isu yang sering dimainkan oleh kartunis bagi mengkritik pemimpin dan kerajaan. Kajian ini bertujuan untuk mengkaji pendekatan visual dalam kartun politik yang dilukis oleh kartunis politik paling prolifik di Malaysia iaitu Zunar (Zulkiflee bin S.M. Anwar Haque). Tujuan utama kajian ini adalah untuk menganalisis bagaimana visual kartun politik Zunar menyebarkan mesej dalam lukisannya. Objektif kajian ini adalah untuk menganalisis elemen dan prinsipal seni dalam kartun politik Zunar menggunakan teori formalistik yang diperkenalkan oleh Ocvirk. Penyelidik menggunakan kaedah kualitatif yang berteraskan analisis kandungan. Kajian ini memfokuskan kepada buku kartun Zunar yang paling dominan, iaitu Pirate of Carry-BN yang mengandungi 120 halaman dengan jumlah panel sebanyak 132. Dua daripada 69 panel yang mengandungi imej karikatur Perdana Menteri Malaysia ke-enam Dato’ Sri Najib Razak dalam buku tersebut digunakan sebagai sampel kajian. Analisis formalistik menunjukkan aspek keseimbangan (balance), pergerakan (rhythm), nilai (value), ruang (space), pengulangan (repetition), tipografi, dan penekanan (emphasis) digunakan oleh Zunar dalam setiap karya kartun politiknya. Zunar menyampaikan mesej kepada pembaca dengan menggunakan visual kartun secara langsung agar pembaca faham mesej yang ingin disampaikan

US Presidential Elections 2016: A Comparative Study of Media Coverage of CNN and FOX News

The Presidential Elections in the United States have always remained the focus of attention for public and media. By playing the role of watchdog in the American society, mass media looks keenly and deeply on the policies, personal life, and character of Presidential Candidates during Presidential Elections of the country. The study examines and compares news coverage of the United States of America’s (USA) Presidential Elections-2016 of two most Papular cable news television networks, i.e., FOX and CNN. This quantitative content analysis study purposively selected ninety news stories which were aired during the USA Presidential Elections-2016 from August 7, 2016, to November 7, 2016. The chosen news stories were analyzed according to the Framing theory’s episodic and thematic frames. The findings reveal that the CNN, a leading supporter of Hillary Clinton, frames her more episodically and more thematically to Donald Trump in its stories. On the other hand, the FOX News stories presented Donald Trump more in the episodic frames and Hillary Clinton in more the thematic frames. The study concludes that both news channels, FOX and CNN have mostly framed both USA Presidential Elections’ candidates; Donald Trump and Hilary Clinton episodically by focusing more on their scandals and controversies related to their personal lives or character rather than on their policies and debates